3 Email Marketing Mistakes To Avoid
Here are three common mistakes to avoid during your email marketing campaign.
Do not try to sell the product in your email
Your number one goal for the email should be to pre-sell (or soft-sell) the product or service you’re promoting, even if it’s your own. Introduce the product and attempt to generate some curiosity and excitement. Then once you have the reader’s interest, send them to the sales page - the merchant’s or your own - for the actual sales pitch.
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Focus on creating a positive attitude towards the product, which should result in many more people visiting the sales page. Readers do not want a long sales letter in their email; and if they do in fact click your link, they may be increasingly annoyed to read yet another sales letter with the same information they just saw in the email.
Poorly formatted emails are a major turn-off
Although this may appear to be obvious, it’s surprising how often I receive a promotional email that is difficult to read - full of spelling mistakes and poor grammar; if I have trouble getting through the first few sentences, the email will quickly find its way into my Deleted folder.
It doesn’t take much effort to use a spell-checker and proof read the email copy before sending it out. If the sender can’t take the time to do this, why should I value his or her opinion on a particular product?
Do not use too much hype in your email
Although you may be excited about the product or service and you want to get your readers to feel the same way, you should avoid using too much hype in your email copy, as this will lower your clickthrough rate.
It’s ok to display sincere enthusiasm, you don’t want your emails to be boring, but take care not to over do it. The email shouldn’t sound artificial just because you want your wording to sound more energize.
If you truly believe in the product you’re promoting and think it will benefit your readers, you shouldn’t have a problem convincing them of this without including useless hype.
Also Visit:Â Email Marketing
About the Author:
Sean Kenaston
www.no-nonsense-marketing.com
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