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Here are three common mistakes to avoid during your email marketing campaign.

Do not try to sell the product in your email

Your number one goal for the email should be to pre-sell (or soft-sell) the product or service you’re promoting, even if it’s your own. Introduce the product and attempt to generate some curiosity and excitement. Then once you have the reader’s interest, send them to the sales page - the merchant’s or your own - for the actual sales pitch.

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Focus on creating a positive attitude towards the product, which should result in many more people visiting the sales page. Readers do not want a long sales letter in their email; and if they do in fact click your link, they may be increasingly annoyed to read yet another sales letter with the same information they just saw in the email.

Poorly formatted emails are a major turn-off

Although this may appear to be obvious, it’s surprising how often I receive a promotional email that is difficult to read - full of spelling mistakes and poor grammar; if I have trouble getting through the first few sentences, the email will quickly find its way into my Deleted folder.

It doesn’t take much effort to use a spell-checker and proof read the email copy before sending it out. If the sender can’t take the time to do this, why should I value his or her opinion on a particular product?

Do not use too much hype in your email

Although you may be excited about the product or service and you want to get your readers to feel the same way, you should avoid using too much hype in your email copy, as this will lower your clickthrough rate.

It’s ok to display sincere enthusiasm, you don’t want your emails to be boring, but take care not to over do it. The email shouldn’t sound artificial just because you want your wording to sound more energize.

If you truly believe in the product you’re promoting and think it will benefit your readers, you shouldn’t have a problem convincing them of this without including useless hype.
Also Visit:  Email Marketing

About the Author:

Sean Kenaston
www.no-nonsense-marketing.com

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The Art of Responsible Email Marketing by Malcolm Tabuyo

Responsible e-mail marketing is one of the best ways to help build your business quickly and increase profits dramatically, while keeping your costs very low. Yet only a handful of online marketers are using it to build their businesses…

Unsolicited E-mail Marketing, aka spam, is a very controversial subject. However, a lot of businesses don’t realize that there is a huge difference between “spam” and responsible e-mail marketing. I do not teach nor endorse “spam” marketing. As you will find out in the next chapter, spamming will get you in a lot of trouble. It is just not worth practicing.

Very few people know how to use this powerful medium effectively to promote their businesses. Many people get in a lot of trouble by not using it the right way. Hence, without realizing it, they are spamming others. Many others never attempt to use it due of lack of knowledge on the subject or fear of getting into trouble.

As a result, e-mail marketing is still the best-kept marketing secret on the Internet.

Why E-mail? Why is e-mail marketing so amazing?

When you use responsible e-mail marketing as I will show you in this manual, you will discover that it is very safe, reliable, lightning fast, and will not get you in any kind of trouble at all.

Responsible e-mail marketing is a quick and low-cost way to build your business and increase profits. I know of no other method that can bring in profits as quickly and efficiently as e-mail marketing can.

E-mail marketing, when done right, is very powerful because:

It costs just pennies to execute yet the profit potential is huge. You can totally eliminate the additional costs of postage, printing and mailing when sending your offers to prospects and customers. If your offer doesn’t do well, you can improve on it and mail it out again easily - it still doesn’t cost you much. It delivers your hottest offers to prospects and customers instantly, sometimes within a few seconds. You can sometimes start receiving orders just minutes after sending your messages out. You can e-mail product information out or answer questions from prospects within minutes - they don’t have to wait 2 to 4 weeks for something via postal mail. You can quickly build a strong relationship with your customers by keeping in touch with them regularly and thus, continue to sell your products to them for many years. It is virtually the quickest way to build your business and to start earning a profit immediately.

The Cost of Marketing The extremely low cost is probably the greatest benefit that businesses experience when using e-mail marketing. Whether you’re sending out one or one thousand e-mail messages, your costs are about the same…just pennies when you compare it to the cost of sending out a 1000 promotional pieces by regular mail.

Using regular mail to send out new product offers, customer surveys, or information on specials & sales can become very expensive, very quickly.

Just trying to keep in touch with customers on a regular basis to establish good relations and build trust can be quite expensive if you use regular mail. Keeping in touch with customers is something all businesses should do on a regular basis. However, most businesses just can’t afford it.

Businesses have to spend money on stationary, printing, mailing, and postage each time they send information out by regular mail. Additionally, when using regular mail, the bigger the mailing list, the more money (and time) is spent each time a mailing is done. This is not the case with e-mail.

Also, if your offer doesn’t do as well as you expected it to, you don’t make any profit - you actually lose money. All the time and money you spent on the mailing goes to waste. Then, you have to spend more time and money on getting another offer prepared, printed, stuffed, and mailed. Most businesses can’t afford this type of test marketing. As a result, they either go out of business or lose a perfectly usable customer base.

With e-mail marketing, if your offer doesn’t do well, you don’t lose that much. You can improve on the offer quickly and test it again soon thereafter. You don’t have to spend money on printing and postage or have to wait a few days (or weeks) for the printshop to get your job ready.

The “Old” Way of Doing Business Most businesses don’t realize that they have some major flaws in their business plans. Here are the most common ones:

High Cost of Operation: They use regular mail to send out product offers and to keep in touch with their customers. As we’ve established, this is a very expensive way of doing business and can wipe out your budget very quickly.

Low Conversion Rate They advertise to, and attract, a lot of prospects but are able to turn only a handful of these prospects into “customers.” They spend money on advertising to find prospects for their products. Then they spend time and money in converting some of these prospects into buyers - usually a very small percentage of the prospect pool. Those who buy their products become customers. Those who don’t buy are lost forever. (Not the smartest way to do business.)

No Repeat Business They “unknowingly” treat customers as disposable napkins. Out of the handful of prospects that get converted into customers and buy the products, most or all of them end up being “one-time” buyers. After that first sale, they are forgotten about and the business spends more money on more advertising to find new customers. Wrong, wrong, very wrong! That is not the way to do business. That is a very efficient way of blowing your advertising budget and losing your shirt.

That is the old way of doing business. Unfortunately, most businesses don’t know any better. Therefore, unknowingly, they are committing financial suicide.

It’s no wonder every 4 out of every 5 new businesses go out of business within 2 - 3 years, if not sooner.

The “New” Way of Doing Business When you use e-mail marketing as I reveal to you in this manual, you can eliminate all 3 of these old ways of doing business. You can then replace them with techniques that are low cost, lightning-fast, and gives you more bang for your advertising buck.

With responsible e-mail marketing, you can:

send out product offers, updates, and keep in touch with your customers very inexpensively. convert many more prospects into loyal customers, and easily keep in touch with those who haven’t bought yet. sell to these customers again and again for years to come without spending any more money, instead of selling to them just once and then abandoning them. (A business has to spend time and money to acquire each new customer. This investment of time and money should not be wasted.) Unfortunately, these new ways of doing business are still ’secrets’ that most businesses don’t know about.

When you learn the new way of doing business, you will learn how to milk every single penny out of your advertising dollars for all it’s worth instead of wasting most of it like many businesses do.

I am not exagerrating one bit. This is real! I have done it and continue to do it right now. There are very few other “smart” marketers who are using this technique effectively and reaping the huge financial rewards! A few of the smarter big companies are doing it too. But most of the online business world, large and small, have not caught on yet. Fortunately, you won’t be one of those who don’t know.

You will learn, first hand, how a “select” group of online marketers, and some of the big names like Microsoft and Excite, are using the best marketing technique on the Internet to dramatically increase their profits!

Please note: I do ‘not’ guarantee that you will make “a certain amount” of money by using the techniques in this manual. There is no way I can guarantee that since I don’t know who you are, what your skill level is, or what type of business you own. Every person, and business, is different. Your success with e-mail marketing will be dependent upon the efforts you put forth. Your success will also depend on how closely you follow the steps outlined in this manual. I will also show you what not to do. This is just as important, actually more important, than learning what to do. You see, by doing it the wrong way, you will pay dearly. You will be instantly labelled as a “spammer.” And trust me, you do not want that!

In the next chapter, you will find out why “spamming” and “responsible e-mail marketing” are so completely different from each other. It is important that you see the difference very clearly - so important that I have an entire chapter devoted to it. If you want to succeed in e-mail marketing, do not skip any chapter of this manual, especially the next chapter.

Now…let’s find out why responsible e-mail marketing and spamming are so different - almost like night and day.

For a complete report on The Art of Responsible Bulk Emailing visit http://www.sdproweb.com

To Lean More Visit: Email Marketing Tip - Holding Peoples Interest

About the Author:

Malcolm Tabuyo Exposes the do’s and don’t of mass emailing. His experience started back in 1998 when bulk emailing had no rules! His full report reveals how it was done back then and the new techniques of today. Visit http://www.sdproweb.com for more info.

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If you have just started your own opt in list or are thinking of starting one you need to decide whether you want to use single opt in to collect subscribers instantly or use double opt in to collect subscribers after they have confirmed.

This debate has been continuing for years now and each side has legitimate reasons for using their preferred choice but if you are unfamiliar with the situation you need to know what the facts are before you decide which to use for your opt in list.

Single Opt In

The main benefit of using single opt in is that everyone who subscribes to your newsletter or ezine via the subscription form on your website will start receiving your messages instantly without any additional requirements. Once they fill in their name and email address and hit the subscribe button your auto responder messages will start being sent.

Using single opt in will mean that you collect far more subscribers for your opt in list and some list owners have reported collecting five times as many leads than using double opt in because the vast majority of people simply forget to confirm their subscription.

The argument against single opt in is that its more risky because subscribers don’t have to confirm their subscription which could result in more spam complaints. But people who forgot they subscribed and marked you messages as spam would do that whether you are using single opt in or double opt in because they didn’t remember joining your list.

If you are worried about people maliciously entering leads into your subscription form it won’t be a problem if you are using a service such as Aweber because they have advanced software that will detect suspicious subscriptions and these leads will receive a confirmation message to make sure they really did subscribe.

Double Opt In

The main benefit of using double opt in is that everyone who subscribes to your newsletter or ezine via the subscription form on your website will be more likely to remember you because they actually had to confirm their subscription by clicking a link in a confirmation email that was sent to them and it also means that these subscribers will be more active.

Using double opt in will mean that your subscribers are far more responsive because you will know that they actually check their email and they are not just using a junk email account which they rarely check and use to subscribe to many different lists.

The argument against double opt in is that it reduces the amount of subscribers you collect by a huge amount and therefore increases the time and effort it takes to build a large opt in list. If you are using a backend offer on your thank you page your subscribers will only see it after they confirm which results in fewer sales and profits.

Its important to note that if you are buying leads you should always use double opt in because these subscribers will not have seen your website and will not know who you are so the chances of getting spam complaints are very high. Auto responder services such as Aweber and Get Response always use double opt in for leads that subscribe using your auto responder email address (single opt in is only available for subscription forms).

Which option you choose is completely up to you. If you want to build your list as fast as possible and get the maximum amount of subscribers you should use single opt in but if you are happy to reduce the amount of subscribers you get and have a safer and more responsive list you should use double opt in. 

To Learn More Visit: Email Marketing Tips - Holding Peoples Interest
About the Author:

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com

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If you want to know of a very easy way to build your opt in list in a hurry then this article is for you.

I’ve outlined 5 steps that you should follow to get your list built fast.

Here they are.

1. Decide on a niche.

What do you want your list to be built on? What do you have to offer that you can share with people?

It can be anything you want. The important thing here is that you have to make a choice.

2. Build your squeeze page

A squeeze page is nothing more than a page that has been set up for the purpose of collecting names and email addresses of your visitors.

Make sure you have a strong headline.

Why?

Because the success or failure of your page can be determined by just the headline alone.

Next you want to put between 3 to 5 bullet points to further hook your readers.

Then you add your subscriber box.

• Learn the essentials of Email Marketing

3. Set up your follow up messages.

You want to create a series of follow up messages that your readers will receive after they subscribe. Make sure that you space them out with a couple of days in between each message.

Keep in mind that these messages must be relevant to the theme of your list.

4. Use a google adwords campaign.

If you haven’t already then sign up for a google adwords account.

Why?

Because using the google adwords account is an easy way for you to generate traffic to your site.

5. Co registration.

This is my favorite part of this plan. You need to open up a co registration account.

In case your not aware of what exactly is co registration - it’s simply when you have your offer placed alongside of other offers so that when someone signs up for those newsletters they will also be given an option to sign up for yours as well without having to re-enter their information.

But here is a word of caution. You have to make sure that your autoresponder account works with your co registration leads.

Using co registration leads is the easiest way to build your list.

To Learn more visit: co-registration leads info

About the Author:

Did you find those tips useful? You can learn a lot more about how co-registration leads can help you build an opt in list fast by clicking here.

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Email Marketing Course

The fact is that starting a email marketing list is hard work.  It takes determination and a knowhow about recruiting and maintianing a list of potential clients.  Not only that, with all the anti spam laws maintaining a client list incorrectly could land hefty fines and even jail sentences. 

But what if starting out you were able to gain a strong foundation.  A foundation that taught how to recuit new clients, how to maintain an anti spam list, how to ask and collect email addresses.  This is what I am proposing.  A comprehensive email marketing course that will teach all of the techniques needed to be successful on the first run of starting a email marketing list.

This course will cover:

1. How to manage, store and collect email addresses
2. How to avoid being accused of spamming and how to deal with the anti-spam organizations should you be accidentally “blacklisted” as a result of a few forgetful subscribers.
3. How to format your e-mail so that it will be displayed professionally in the majority of e-mail clients.

These are just the basics.  If starting a email marketing campaign has been your dream well you need this course.  Get this email marketing course and start earning the money you deserve.

To learn more visit: Email Marketing Course 

Popularity: 21% [?]