MarketAssociate dot com

By Tyler Houts

We all get junk email everyday. Most of us can spot spam with just a quick glance at the subject line. However, a benefit of having a permission based email marketing system is that these customers have asked you to send them mail. And since they asked for it – they’ll open it. Getting them to open it is the 1st step…but don’t forget you still have to hold their attention to ensure they continue to open your emails. Here are a few tricks to keep your customers opening and reading your email newsletters.

Who Are Your Subscribers?

Don’t forget who your target market is. You’ll need to tailor your email marketing campaign depending on what group of people you are communicating with. Are you talking with teens? Do you know what is popular in their age group? These questions can greatly improve response and interest rates.

Be Flexible

Don’t assume that all of your subscribers are running the newest computer system, in fact, most of them are not. In light of this, you may need to make some changes in how you send your email newsletters. For example, offer an HTML and text version of your newsletter. Some may not want to take the time to download an HTML based email if they are operating at a slower internet connection speed.

What’s In It For Me?

This question is asked just about every time anyone is thinking about doing anything, including reading your emails. Make sure the customer knows these emails are being sent out to benefit them. Including special offers like coupons, gift cards, or promotions will greatly improve readership.

Points Of Interest

Nobody has time to sit through reading paragraph after paragraph in a newsletter. People are much more prone to skim rather than read carefully. Because of this it would be in your best interest to include numbered or bulleted lists as points of interest for your reader. Include all the important information here, and also link these points to more information about the topic in question in your newsletter.

Don’t let your customers stray to another company. Make sure they know you are always keeping them in mind. Maintaining healthy customer relations must happen in every aspect of your business, including your email marketing campaign.

Also Visit: Email Marketing Course

To Learn More about Email Marketing visit:  Case Study - Email Marketing 

About the Author:

Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit http://www.kineticamedia.com/ to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.  

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By Graham Burt

You ultimately come to realize that that you require a good opt-in list. After scrutinising many articles and sought expert advice and then eventually discover that many internet businesses are making lots of money with opt-in lists, you ultimately resolve to get one of your own. It then occurs to you that you believe you have learned all there is to learn about opt-in lists and then followed their advice to the letter and you still weren’t capable of making a profit.

In truth, you may be losing money. Perhaps you are hiring writers to do it for you, or some other costs have been incurred. Even although you already have a big list, only a very tiny part of that list actually buys from you, leaving you profitless. You’ll come to realize that after a few months when you see the sorry state of your bank balance and sales figures.

So what do you think you may have done wrong? Why have others been successful where you have failed? The most frequent mistake is that you dived in with two feet, right in without planning first. You chose a subject that you thought would be sought-after and would make you lots of cash. This simply is not the situation. Just because you wrote to your list subscribers doesn’t imply they are going to buy straight away.

Here I am going to give some suggestions, for those who already have started an opt-in list and then failed; you will be able to reignite your failed business idea. For those who are beginners, here are three quick and easy ways to setup a money-making opt-in list.

1) Get your prospects to believe in you and your goods to begin with. Simply forming your opt-in list does not give you the right to call yourself an expert and a trustworthy seller. Deliver a number of articles to begin with list which relates to the subject you specialize in and then incorporate these with your website. Try to join forums initially to gather information about your prospects relating to their wants and needs and take advantage of those wants and needs.

Become a member of forums from other sites and contribute with useful advice. As soon as you sense that people have confidence in you, then you are qualified to begin your own opt-in list. You can set up a support group as well with other forum users. You can ask them to become part of your list. Friends are always good clients, show them a link to your website so that they may be able to see what you’re business is all about.

The sure thing is, the revenue will only come in if the subscribers think you are trustworthy and have belief in you. They are looking for a product or service that will give good value in exchange for their money. Prospects are not about to buy something on your advice if they don’t know you.

2) Come up with a niche product or service that people are looking for. Even if it may not be your strong point, if you give a service and product that you have researched and studied, you can carry it off. Invest all your available time, energy and cash that you can to get the best results from subscribers of your opt-in list.

Though it is a fact that it is better to market something that you already have a knowledge of, there are not necessarily lots of people who share the same interest as you, especially if you choose to market something that is not all that sought-after or well-paid. Do your research efficiently and you will see the revenue coming in. Also, if you are offering an affiliate program, supply your subscribers with promotional material that they can use to advertise your product.

3) Make contact with other opt-in list owners especially if it is someone who has already has built a responsive opt-in list. These are people that have the experience and experience is still the best teacher. While there are many articles on the internet available for you, there is nothing like getting a first hand account from someone you trust.

Also, experienced opt-in list users are more than likely to be capable of telling you what to do and what not to do because they already have been through it. Though different situations crop up for different people, basic teaching can still be quite useful. There can be lots of situations to sidestep and these people are going to let you know which ones.

Building a successful opt-in list doesn’t simply materialize overnight. There are a number of measures that you must take first. Opt-in lists are built from nothing, as your list grows; you have to maintain the quality of it. It is essential to keep it updated even if that means employing someone to do it for you so that is manageable. At the end of the day you must make sure that your subscribers are satisfied and therefore more likely to be willing to buy from you.

Also Visit: Email Marketing Course

To Learn More about Email Marketing visit:  Case Study - Email Marketing

About the Author:

Graham Burt is an experienced Internet Marketer who gained most of his knowledge by listening to live and recorded presentations from the most successful people in each particular niche of the industry.

This website: http://www.roadmap-to-millions.com has ample content provided by 13 Internet millionaires to give anyone wishing to be successful at Internet Marketing an advantage over most.

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Working with this subject matter has proven to be a little more difficult than I originally planned. First of all, I have yet been able to decide which one of my site would benefit or even would be receptive to drop down advertisement. Second, I have not found the kicker as I call it. Something that will entice people to leave their email address. So, I will continue to brain storm and try out new ideas until I have found the perfect match. But first I felt I needed to improve the look and feel of my blogs to a point that people would at least accept and maybe even stay a little longer. Marketassociate.com is my first attempt. What do you think of the design. Any feedback would be appreciated. After changing the design of my sites I will get more involved in the drop down advertisement aspects. Well, I have to go. Check back later with my updates.

 

Like the information you just read.  Want more in depth information about internet marketing?  Then sign-up to my news letter, “The Market Associate Times“.

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