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Driving traffic to your website is one of the most important activities that you can do as the owner of an online business. Without traffic, you are guaranteed not to get any sales. Therefore, no matter what your business model is, traffic is the first thing to be concerned about. In this article, we will focus on Google AdWords pay per click (PPC) advertising which is a way for you to get targeted traffic to your website. For the uninitiated, however, there are many pitfalls that await.

The first tip has to do with proper structuring of your ad campaign. When you create a new ad campaign, it is better to create a number of smaller ad groups within that campaign. One of the big mistakes that newcomers to AdWords make is creating a single ad group and filling it up with hundreds if not thousands of keywords. It is far better to come up with a few different categories that describe your business and focus on creating groups of tightly related keywords for each group.

Secondly, learn how to write an ad that will draw the readers’ attention and get them to click on it. With the limited number of characters allowed for the ad copy, one of the best ways to come up with attention grabbing copy is to learn from the classified ads in newspapers and magazines. Browse through the classifieds and take note of any ad that really captures your attention and ask yourself what makes it work. When you write ads that get more clicks, you will increase your click through ratio (CTR) and as a result you could lower the minimum bid that you pay for each click.

The third tip has to do with testing and tracking your ads. Be sure to create multiple ads and rotate them evenly to test which ones result in the best CTR. You will need to run the test so that each ad gets at least 50 or so clicks. Otherwise, the test will be invalid if you base your decision on just a few clicks. When you set up your campaign initially, be sure to select the option to rotate your ads evenly because the default option is to allow the system to automatically optimize showing your best ad more often. If this is the case, you will not be able to run an accurate split test.

There is a steep learning curve for becoming proficient at Google AdWords. If you do not give up, however, and master the system, you will be rewarded with targeted traffic to your webstite.

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The Google AdWords Training Workshop DVD (DVD)

Buy new: $89.95
$89.95

First tagged "adwords" by G Elley
Customer tags: google adwords(2), adwords(2), pay per click(2), ppc(2), google, advertising, internet marketing, online marketing, marketing

Getting Noticed on Google in Easy Steps (In Easy Steps) (Paperback)
By Ben Norman

Buy new: $10.19
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First tagged "adwords" by Laura K De La Cruz "Marketing Your Kindle Book"
Customer tags: improving your web site(2), google, adwords, adsense, ash eldifrawi, advertising, internet marketing

37 Google AdWords Secrets (Kindle Edition)
By Roger Hall

Buy new: $9.87
$7.90

First tagged "adwords" by Roger C. Hall
Customer tags: google adwords, google, adwords, marketing, seo, advertising, internet marketing

Popularity: unranked [?]

First, I want to say that I have been very laid back when it comes to updating this site lately. I guess I am getting a little tire and lazy. Sorry about that.

But I have had this lingering question keep flashing through my mind. Should we create sites that are primarily dependent on search engines?

I know what most of you would say.. A very long YES….

But what if for 6 to 7 months the search engines like you and after that they search engines drop you. Leaving you with no traffic. How do you insult yourself?

I think the whole primise of advertising a website should be on everything but the search engines. Don’t get me wrong, you should continue to do all the SEO page updates that you continue to do, but count on things that you can control.

The more control you have over your traffic, the more control you will have with your income.

Search engine traffic should be a bonus to everything else that you are bringing in.

What do you think? I would love to hear your experience…

Popularity: unranked [?]

Today and for the rest of the week I am going to be working on building more links for some of my established. The process is very time consuming and tedious, but the payoff is tremendous.

So, I proclaim today Link Building Day….

Let me ask you a question.. Are you building link relationships with other websites?

If you not this is a very big mistake.. How else is someone going to find your website? Many people have the thought that if they build it they will come. Well, when dealing with websites and internet marketing that is not true.

With millions of sites being created everyday their is just no way for anyone to find your websites if you not creating link relationships with other website owners.

Also, if you looking to get organic web traffic then it is essential to gain links for your website. Because that is how Google ranks their search results. Google treats each link as a vote. And the more authoritative the website, the higher the link means.

So, how should you spend your time when it come to building links.

1. Spend the most time gaining links with blogrolls or partnering with other website owners 50% of the time. These will be some of the most important links you can gain.

2. Article marketing - many people don’t believe in article marketing. But, this technique really works. You should spend 40% of your time doing this.

3. Submit your website to directories - You should spend 10% of your time doing this. Directories used to be very important in SEO. But recently they have diminished in importance. But they still have their place.

If websites that you create are not gaining ground in the search engine result, this could be a direct connection to your link building strategy. Concentrate on one of your best sites and work on building links for that site for at least a month straight. I guarentee that it will payoff.

But, remember to concentrate on gain authoritative links as well as linking to sites that are related to your particular content.

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Popularity: 38% [?]

Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.

There is different internet marketing tools that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.

People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site’s content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing tools itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic. Writing quality content for a website is not always the easiest task.  Between building the sites and managing other project, writing content is sometimes out of sight, out of mind.  But writing content does not have to be such a difficult task.  Content for sites can actually be brought from private level resale sites, better known as PLR sites.  These sites employ professional writers to write quality content that can be brought and re-written to suit an individual’s taste.  Here is a PLR site: infoground.com - They offer multiple articles on any subject that you can think of.Article content is a good start but there is so much competition that a website owner just can not stop with just content.  With the advent of Web 2.0 and social websites it is imperative to also employ social marketing.  This entails also publishing content on the well know social websites like myspace, facebook and twitter.  In addition, creating a friend network and following in these sites can also attract traffic back to primary websites.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective internet marketing tools to gain more traffic. One of the most popular internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine. If you have the highest bid then your sites link will be the top result. This internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic.

What is your take on internet marketing?  Do you have a favorite technique that has earned you exordinary traffic?

Popularity: 40% [?]

Yesturday I reported that I just got onto twitter and I wanted to get a plugin that would update twitter every time I update this blog with new information.  Follow me on twitter.

Well, while looking for a twitter plugin that do this for me I run into another wordpress plugin for MySpace..  Let me tell you right off the back.. I am not a MySpace guy.  I just put up a mySpace page but I have not found out how to use it or even populate it as of yet.  I don’t even have any friends..  :-(   Would you like to be friends with me? 

Anyways..  I wanted a way to update my myspace page with my blog post..  Another way to promote this site and hopefully bring in the myspace traffic..  So, I run into this myspace crossposting plugin..  It is pretty neat..  Every time I update this blog with new post it creates a post blog post on my myspace page. 

Very simple…  A way to target mySpace and get more traffic..  I hope this helps you..

Popularity: 31% [?]