MARKET ASSOCIATE

On May 30th Commission Junction announced their new link management initiative and many affiliates are in an uproar. Most are upset because the initiative sounds as if they will make all affiliates change their static links and all thier sites to Java Script links. And for affiliates that have created thousands of links over the years this would be a absolute nightmare. But, it is unclear if CJ will make affiliates do this because they have not given the full details to there Link Management Initiative. Here are the three areas of change that CJ has annouced.

1. Javascript links – CJ has stated that with the introduction of Javascript links links will be more flexible and allow for robust capabilities to promote ads. But their is some light at the end of the tunnel for static links. Because CJ has state and I quote “JavaScript links will be your default link type for all new relationships” this leads me to believe that their will be Javascript links and static links to pick from.
2. Search engine marketers are not going to like this one. CJ has stated “If you are doing search marketing, you will now only be able to get links for use in search marketing from the Keyword Link area in the CJ Account Manager™ (Get Links >> View Links >> Keyword Link), and only if you have designated search engine marketing as your promotional method. ” This means that when you sign up for a CJ account you have to state the way your going to promote a link as a search engine marketer or as a website owner, or maybe both. Anyway, you will only get to use keyword links from the advertiser if your a search engine marketer.
3. Now this is a great improvement. If you would like to embed links into e-mails, you can convert any link into an E-mail Link in the “Get HTML” page of your selected link. I like this maybe able to use this feature for more than email links.

All in all it doesn’t sound like their is a need to have a uproar and leave CJ. Personally, I love CJ and all their features and I would be will to do what I needed to do to stay with the company. What do you think.. Leave your comments in my comments section.