Due Diligence and Google Adsense
This week I received a comment that peaked my interest and begged the question, When should I add Google AdSense to my website? This was not the first time that I heard this question. It always comes up when people launch websites and it is always in connection with generating traffic. So is it good to add AdSense on the first day of launch or should AdSense be added when web traffic reaches a certain level. Well, lets look at mindset and were you plan to promote your website.
Where you promote your website in the beginning will directly attribute to if you use AdSense in the beginning or not. I am a believer that when you first start launch a website you should use directories as some of the first linking partners. Directories like yahoo directories, DMOZ and Google directories are the perfect first starters. More on directories to post to in a later post. But because these directories are so hard to get in it has been said to NOT use Google AdSense until you have been accepted into these directories. These directories frown on websites that are primarily affiliate marketing websites and tend to make money off of Google AdSense. So, if these are the key resources that you use to promote your websites don’t use Google AdSense in the beginning.
If your are not going to use these directories are you main launching linking points then I would recommend adding Google AdSense in the beginning. As for traffic, if due diligence has been done for keyword research then there is a certain expectation that traffic will come to a website. As long as linking campaigns are done correctly and regular content is added to the site. And there is always PPC campaigns. Either one of these techniques will not warrant the removal of Google AdSense in the beginning.
Me myself I always stick to adding Google AdSense in the launch of any of my websites. Like I said before, I expect with careful research of keywords and a rock solid foundation, I will have traffic come to a website. And in some cases I could start earning AdSense money on the first day of launch. That is my expectation and I definitely don’t want to miss out on that money.
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